Coca-Cola

Produced the Global Coca-Cola Broadcast and Print, Digital and Social work for the Rio Olympics. Responsibilities encompassed a meticulous process of identifying, engaging, and securing agreements with Olympic athletes, in collaboration with global and regional Coca-Cola stakeholders. Acted as the primary liaison between production partners, various agencies, Coca-Cola clients, and the International Olympic Committee, managing approvals, logistics, and communications throughout the project lifecycle.

Handled all legal considerations, ensuring compliance with IOC regulations, contractual obligations, and sponsor athlete agreements. Additionally, led the development of a comprehensive suite of assets tailored for global deployment, while providing guidance for regional adaptation and usage.