J&B

"24 Kilates" campaign, designed to withstand economic downturns, engaging Spanish consumers in a quest to locate the golden nose and mouth of J&B, symbolic of the brand's ability to delight whisky enthusiasts' senses. Through print and outdoor advertisements, customers were directed to a dedicated website, where they participated in interactive challenges to uncover these iconic symbols, with two winners receiving one-kilogram gold statuettes.

"Aroma and Taste" campaign, celebrating the heritage of the J&B brand and guiding consumers through different historical eras, from the 18th century to the rock and roll '60s.

"Starting Parties Since" initiative across Western Europe, facilitating collaborations with 25 international artists to visually represent the unique qualities of J&B through illustrations, sculptures, and photographs.