Talisker Whiskey Atlantic Challenge
The Talisker Whiskey Atlantic Challenge stands as the world’s toughest rowing race, spanning from the northwest coast of Africa to the Caribbean over a grueling 3,000-mile course.
A content team was assembled to create video, photo, sound and ensuring comprehensive real-time coverage throughout the race. The team spanned two continents and the Atlantic Ocean, ensuring strategic content creation, distribution, and ultimately leading to earned media with over a billion impressions.
Additionally, a dedicated website was built for the event, featuring real-time tracking of rowers' locations, allowing users to monitor their progress throughout the race. The website also included interactive elements for participants and their families, enabling communication and engagement. It seamlessly integrated social media feeds for additional updates and interaction
DDB
Social
Talisker Whiskey Atlantic Challenge
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