Global storytelling at Olympic scale. This campaign spanned over 40 markets, dozens of athletes, and nearly a century of iconic footage. From stadium stars like Alex Morgan to everyday fans who just love a cold Coke, the assets told one unified story across borders. Shot, cleared, translated, and delivered under tight timelines with the blessing of the IOC and every local Olympic committee. Toolkits, templates, social edits, anthem films all built to flex, localize, and live anywhere from Atlanta to Timbuktu. Not just a sponsor, part of the experience.
