TV and radio told small, relatable stories — missed cues, awkward gifts, family quirks — where the wrong ham throws everything off. OOH hit where it counts: parking lots, highways, and storefronts. Digital and social leaned into short-form humor, recipe pairings, and seasonal searches to stay top of mind. Whether it was the signature ham or the glazed turkey breast, the message was clear: It’s nice, but it’s no HoneyBaked.
