Investing, made relatable. This campaign spotlighted real investor stories, not stock tips, capturing everyday people in five cities, filmed nearly simultaneously to meet an accelerated timeline. Content was created specifically for targeted use across social platforms like Instagram, YouTube, and Snapchat, alongside national TV and OOH placements. It all built toward a major IPO moment: a bell ring on Wall Street, a Times Square takeover, and real people front and center.
