The original no-stick solution took a wild turn into kitchen chaos with a campaign starring the one and only Swedish Chef. Known for airborne meatballs and culinary mayhem, he proved that with PAM, even a total disaster can cook like a pro. Paired with drool-worthy food porn print and slick Tasty-style recipe videos, the campaign hit both ends of the spectrum: messy joy and glossy perfection. Less butter, less cleanup, more fun.
