A whisky made for having a good time, not admiring your glassware. J&B ditched the velvet smoking jacket in favor of fun, flavor, and a little mischief, like a scavenger hunt where gold nose and lip sculptures stood in for aroma and taste. From premade Manhattans to street-level stunts, the campaigns leaned into play and personality, not prestige. It's whisky that shows up ready to party, wherever the party happens to be.
