Proudly the worst hotel in the world, and somehow also one of the most beloved. Over the years, the campaigns have taken many forms, brochures, t-shirts, branded books, fake apologies, even vouchers that literally got you nothing but the message never changed. Radical honesty. Brinker turned self-deprecation into an art form, once upcycling old underwear and dirty sneakers from the lost and found into fashion pieces. Guests came for the price, stayed for the punchline, and left with stories.
