A 3,000-mile rowing race across the Atlantic, powered by grit, salt, and one very peaty sponsor. “Made by the Sea” became more than a tagline as Talisker aligned with the world’s toughest ocean challenge, linking the whisky’s maritime soul to stories of resilience and raw human will. Daily updates tracked teams in real time, pulling in social feeds from crew, families, and fans, while field crews captured the journey from oar-stroke to landfall. Sixty films, thousands of photos, and one surprise call from Prince Harry later, the race delivered global coverage across 27 countries—and reminded the world that Talisker doesn’t just taste like the sea, it belongs to it.
