Help Locker Prevention reimagined for the TikTok generation. Instead of top-down lectures, this campaign spoke in the language of teens: memes, trending sounds, and story arcs built around subtle red flags. Content lived natively in the feed, balanced tension with humor, and responded in real time to comments and trends. The work did not stop there. HelpLocker.org anchored toolkits, SMS lines, and shareable resources for clinics, schools, and peer leaders. In its first month, videos pulled 17.5M views, 3M+ likes, and 150K new followers. Remix videos from teens spread the scripts further, hotline calls spiked, and partners embedded assets into classrooms, proving prevention can look and sound like the audience it is meant to reach.
